August 3, 2020
Search Engine Optimization (SEO) can be used to generate traffic to your website. It
helps to rank web pages on search engines such as Google, Bing, etc. SEO techniques not only attract customers, but it also increases the visibility of a website to be top-ranked on any targeted search engine. SEO is mainly to improve organic traffic to increase revenue and gain attraction.
Types of SEO
There are two approaches to perform SEO: on-page SEO, and off-page SEO. Both of
these techniques have a different kind of process for optimizing the website. Off-page SEO includes keyword research which means analysis of particular keywords for which you want to rank the website and it consists of the process of analyzing search volumes and uses that specific keyword.
On Page SEO
On-page SEO helps in optimization by offering “Title” tags to give a keyword-
friendly titles to the content of your website’s, “Meta Description” for the keyword-oriented description of your content, and headings, and subheadings are also part of on-page SEO. Thus, performing off-page and on-page SEO together will increase your website search engine criteria for ranking the higher on Google.
Off Page SEO
In off-page SEO, the main thing to do is backlink generations. The point is to make
external links other websites to your website. There are two types of backlink generation: DoFollow backlinks and NoFollow Backlinks. DoFollow backlinks are those backlinks that will pass on the website’s SEO benefits from where it is created to hyperlinked websites. The essential thing to consider before opting for the DoFollow backlink technique is that the site’s domain and page authority from where the backlink has to be generated is high, which in turn provides a good ranking status for the website. If you are creating a DoFollow backlink, you have the web crawlers index your page. These backlinks can be created by writing a guest post or writing content for a highly-ranked website.
The NoFollow backlinks are an option that is not necessarily advised to use, but can give positive feedback to your website from Google. An example of backlinks would be placing a website’s URL as a backlink in any post or webpage. While working with SEO, you should be using Google Analytics and Google Search Console for checking how the SEO is generating the results for your websites.
Search Engine Optimization
SEO, gives the opportunity to rank the website on search engines, but it also has other benefits. SEO can offer the best user experience by guiding users that have looked through pages like yours, to end up on your website. Along with this, it can be a great lead generator. By having well balanced SEO, you have the opportunity to create brand awareness and scale your business through the use of online digital marketing.
Search engine optimization focuses on getting organic and inorganic traffic to any business website so that it can be seen and ranked by Google and other search engines. It is one of the most crucial digital marketing tactics that one must always use to bring quality traffic to your website.